Brand Identity

Hetun Boxtown Logo

Blind Box Toy Trading Platform

The brand name Hetun came up because by the two Chinese words, it means collecting and accumulating boxes. Hetun has the same pronunciation as pufferfish in Mandarin. That is the reason our team thought it is best to create a cartoon character pufferfish mascot to represent Hetun as a brand that acts as a blind box trading & exchanging e-commerce platform.

The primary background color is sharp ocean blue. First of all, tropical ocean is the natural habitat for pufferfish. Secondly, Ocean is so big that it has almost no boundaries, meaning the platform can grow however big they want to.

Hetun Vending MachineHetun Vending Machine

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